While baby-faced brands that have had record success on TikTok, influencer marketing and perhaps celebrity blogger acclaim, the heritage brands have had to pivot to compete. With many of our beauty giants realising this over COVID, the likes of Bamford, Chanel, Victoria Beckham, etc., all drove millions into digital marketing with varying success.
While baby-faced brands that have had record success on TikTok, influencer marketing and perhaps celebrity blogger acclaim, the heritage brands have had to pivot to compete. With many of our beauty giants realising this over COVID, the likes of Bamford, Chanel, Victoria Beckham, etc., all drove millions into digital marketing with varying success.
