We make marketing work for you with bespoke plans that get results.
Our Mission
Our work is grounded in experience and delivered with care. We understand the nuances of the beauty industry. We know how to balance story with strategy, and heritage with relevance. Whether you are a heritage skincare line or a contemporary salon-led haircare brand, we shape your identity with precision and purpose.
““Working with Swell Marketing has been a game changer for us. They just get it, from strategy to the day-to-day, everything feels considered and on brand. They’ve helped us connect with our audience in a much more meaningful way.””
We offer full support across…
Branding and Rebranding
Whether you're launching a new product or reinventing your entire company, we bring structure, strategy and pace to the process.
Meeting ambitious timelines without compromising on creative or commercial rigour. From brand positioning to production shoots, we’re there on site and on set to get everything over the line and ready to launch.
Website and Digital Strategy
We build clean, conversion-focused websites, often on Shopify, though we work across multiple platforms. From UX audits and technical SEO to full-scale rebuilds, we shape digital experiences that are not only visually aligned with your brand, but built to sell. We also restructure existing sites to improve performance, clarity and navigation.
Marketing Campaigns
Strategy, messaging, design, content, rollout, and reporting. We also oversee media buying and paid placements to ensure reach and ROI across relevant channels.
Content Creation and Photography
We manage end-to-end production of creative content, from studio and on-location shoots to e-commerce photography, campaign visuals and video. We work with experienced photographers, stylists and talent to deliver assets that elevate your brand and meet your commercial goals.
SEO and PPC Strategy
Our search strategy is practical, measurable and tailored. We provide technical SEO audits, on-site optimisation, and keyword-led content that drives visibility. On the paid side, we set up and manage Google Ads accounts with clearly defined goals and ongoing refinement to improve performance.
PR and Storytelling
We tell stories that travel. From digital PR campaigns to founder profiling, influencer partnerships and editorial pitching, we help brands earn meaningful exposure.
Content Planning and Social Media
We plan, create and manage content that reflects your brand and speaks to your audience. That includes editorial calendars, creative direction, asset management and multi-channel rollout. From Instagram to email, we ensure your presence is consistent, relevant and on-brand.
Paid Media and Ad Management
We run targeted paid campaigns across platforms including Meta, Google, Pinterest and TikTok. This includes campaign setup, ad design, copywriting, audience segmentation and ongoing optimisation. From traffic and engagement to conversion and retention, we manage every part of the paid journey.
Automations and Lead Generation
We help you set up marketing systems that run in the background while you focus on the bigger picture. From email automation flows and CRM integrations to landing pages and lead capture journeys, we build processes that support both sales and brand experience.